Developing an AI Tool for Automated Press Releases: How ITCOMMS.IO Streamlined PR for IT Companies in Central Asia
+8 000$
2 months
2 people
Node.js, React, Flutter
ItComms.io is a PR agency specializing in supporting international IT companies operating in Central Asia. To meet the growing demand for faster and more efficient PR services, the client sought to automate the creation of press releases for their clients, providing a quicker way to craft high-quality content tailored to each company’s needs.
Website: itcomms.io
The client needed an AI-powered tool capable of generating automated press releases based on input from their clients and leads. The tool had to produce well-structured, professionally written content that required minimal manual editing. The goal was to streamline the process of creating press releases, allowing ItComms.io to serve more clients efficiently while maintaining the quality of their communications.
We developed an AI tool that uses natural language processing (NLP) to create tailored press releases from a set of structured inputs, such as company announcements, product launches, and market updates. The tool generates press releases with a consistent tone and format, ensuring that the content aligns with industry standards.
To make the tool user-friendly, we built a simple interface where users can input key information, select templates, and generate press releases within minutes. Additionally, the tool allows for minor adjustments and edits before finalizing the content, providing flexibility while saving time on the writing process.
Our solution also includes a system for managing and storing generated press releases, allowing the client to maintain a centralized archive for easy access and tracking of past communications.
With the AI tool, ItComms.io significantly reduced the time required to produce high-quality press releases, enabling them to better serve their clients and leads. The automation allowed the agency to focus more on strategic client relationships and expand their reach in the market. The tool also provided a competitive edge, offering a faster turnaround time for press releases without sacrificing quality.