ITCOMMS.IO

Developing an AI Tool for Automated Press Releases: How ITCOMMS.IO Streamlined PR for IT Companies in Central Asia

Project amount

+8 000$

Timeline

2 months

Team

2 people

Stack

Node.js, React, Flutter

About the Client

ItComms.io is a PR agency specializing in supporting international IT companies operating in Central Asia. To meet the growing demand for faster and more efficient PR services, the client sought to automate the creation of press releases for their clients, providing a quicker way to craft high-quality content tailored to each company’s needs.

Website:
itcomms.io

Main request

The client needed an AI-powered tool capable of generating automated press releases based on input from their clients and leads. The tool had to produce well-structured, professionally written content that required minimal manual editing. The goal was to streamline the process of creating press releases, allowing ItComms.io to serve more clients efficiently while maintaining the quality of their communications.

What we did

Developed an AI tool using natural language processing (NLP)

Enabled generation of tailored press releases from structured inputs (announcements, product launches, market updates)

Ensured consistent tone and format aligned with industry standards

Built a simple interface for inputting key info, selecting templates, and generating press releases quickly

Added functionality for minor adjustments and edits before finalization

Implemented a system for managing and storing generated press releases with a centralized archive

Problem solving

We addressed the client's needs by creating an AI-powered tool that streamlined the press release creation process. The solution ensured industry-standard consistency, provided flexibility through editable outputs, and simplified content management with a centralized archive — saving time while improving efficiency.

Result

With the AI tool, ItComms.io significantly reduced the time required to produce high-quality press releases, enabling them to better serve their clients and leads. The automation allowed the agency to focus more on strategic client relationships and expand their reach in the market. The tool also provided a competitive edge, offering a faster turnaround time for press releases without sacrificing quality.