SeshMe

Updated a cross-platform fitness app by introducing personalized training features, which helped attract more users – HealthTech

Project amount

30 000$+

Timeline

2017-2021

Team

6 people

Stack

Nodejs, C#, React Native, React, MsSQL

About the Client

SeshMe is an Australian fitness cross platform mobile app. On the platform, people can take online courses, participate in group workouts and connect with friends and like-minded people. There are also features for coaches to create fitness communities and create customized workout plans.

Website:
seshme.com

Main request

We needed to: - Finish the application that was unfinished by previous contractors; - improve business logic and data management; - develop and implement business functions: create group and personal training sessions on a map, implement a recommendation algorithm of sessions for users and trainers, add recurring payments, etc.; - ensure smooth operation of the application; - understand the code base; - finalize the backend, mobile app and admin panel; - implement several key features of the application. The client had a negative experience with contractors, so, it was important for them to be involved in the development as well as to be regularly updated on the progress of the app development.

What we did

Updated all program components to maintain performance and security

Added data export/import, information analysis, statistics collection and processing with database storage

Conducted a joint UX study covering possible user scenarios

Implemented functionality for coaches: scheduling, client communication, post-session payments, activity rewards

Improved features for participants: session customization, training registration, inviting friends, trainer rating

Customized CI/CD to consolidate development, testing, and deployment

Set up automatic app release to App Store and Google Play

Problem solving

We ensured system stability and security while expanding functionality for both coaches and participants. A thorough UX study guided the design to cover diverse user scenarios. With improved CI/CD and automated releases, the development and deployment process became more efficient, supporting continuous updates and smooth delivery.

Result

We introduced a cross-platform mobile app ready to launch in the Australian market. A couple of months after launch, the client reported to us that: - The project's customer base had increased by over 40%, mainly due to the friend invitation feature; - Both beginners and experienced trainers from different industries have joined the app: e.g. yoga, boxing and others; - According to business users, online coaching has helped them achieve 80% client retention; The project has gained popularity in Australia, Europe and the US, and we are confident of its growth in other countries in the future.